In a sense, the present age is a ” idol age”, all kinds of idol advertisement are\’ full of our life. Some people think that the “notable blog”is the top of the “movement of idol”. Idol blog is diversified, all kinds of idol blog rised one after another.In the process of the development of Chinese blog, all kinds of idol existed from beginning to end.Mltifarious dolization people have appeared all along through the period of birth and development of Chinese blog. Currently, celebrity blog ,which is mainly supported by playactors and writers, is the current status of blog idol. Rather than saying that blog zone accomplish celebrities, you should say that blog zone is excitated greately by those celebrities. More and more people pay attention to blog zone. Celebrity blog moves celebrity effect into newwork and it naturally becomes new idol in blog zone.Based on studying celebrity blog which is newest hotspot in Chinese blog, the paper animadvert the losing of blog spirit, ascription and transfer of speech rights, pursue and bemusement of business, free speech and network order and so on.The paper is composed of four parts. First part is appearance of phenomenon. According to the growing up of blogs of third classes, it expatiate the current status of celebrity blog. Second part is analysis of reason. It includes subjective motivation, objective background and social mood. Third part is thinking of question. It involve ascription of speech rights, business of blog, free and order of network and so on. Four part is sum-up and exploring. It attempts to bring forward advanced ideas and approach.Celebrity blog is a culture phenomenon. People need time to realize its actual status by getting rid of foam outside of it. It is my hope that the primary studying of celebrity blog in paper can bring some thinking and enlightening.blog; notable; power of speech; business model; order in web

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